Sunday, January 24, 2010

Print, Media, and Oral Cultures

The Issue: "Many scholars believe that we have moved
from living in a “print culture” to living in an
electronic media culture that is in many ways more
similar to an oral culture. They argue that people
now get their most important information from the
'conversations' of radio and TV."

Before we analyze that, lets back up a little bit here.
At first, humans were certainly an oral culture before
writing was developed. After writing, the next great
mediums were radio, then television, and most recently
computers.

How long after the inception of writing did it take for
our culture to move from mostly orally-spread knowledge
to mostly print-based? My assertion is this has never
happened. In that respect, the issue at hand is a moot
point. We still gain the majority of our information
through interpersonal contact, even in this day and age.

From birth to adolescence, it can be easily agreed that
the vast majority of learning is from oral methods,
as from a parent. Here the child gets to see and hear
the person speaking, forming a specific technique for
learning.

Have you ever heard the expression "The most important
lessons in life, are learned before the 2nd grade"?
Consider that statement. What does a 2nd grader know?
He knows how to walk, talk, and play nice with others.
He'll have a simple understanding of arithmetic,
spelling, games, currency, biology, anatomy, geography
and maybe even some history. He'll know a little
about *a lot* of stuff, all of which were learned
through oral, person-to-person, methods.

Imagine if the child were forced to learn these
things mostly through print sources. It just wouldn't
happen. We need our oral culture to allow the use of
print media to even exist. In that respect, we are
still dominantly an oral culture. These childhood
lessons are the foundation for which our wisdom is built.

~~~~ ~~~~ ~~~~

Now, when comparing TV, computer, and radio to print
media, what are the two most striking differences?
In print, you cannot hear the narrator, nor can you
use your sense of vision to interpret the information
in anywhere near the capacity that electronic media
grants. This means your initial passive learning
tactic, watching and listening, does not help when
learning through print.

Here is where electronics enter the picture. They
allow your childhood mechanic for learning to kick
in again. The brain is easily fooled by the sight
and sounds on the screen, thinking it is once again
learning in the original oral-culture fashion. And,
for all intents and purposes, the electronic media
culture is just a way to allow our oral culture to
circumvent the limitations of distance and time. We
can bring a person across the globe to us instantly.
We can bring a dead speaker back to life for a
private talk.

In conclusion, I feel we've moved from a completely
oral culture. . . to a culture of largely oral with
some print. . . to a culture of largely oral and
pseudo-oral (electronic) and some print. For as
long as oral is necessary from birth for humans,
we'll always use oral methods more than any other.

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